Made for
The YCCA-Brief 2023 Wild Nature Foundation
In collaboration with
Yours truly
2x Shortlist - Digital/Design - YCCA 2023
It can be problematic for Danish people to have a sense of ownership for nature that is located on the other side of the earth.
We have converted Wild Campo Alegre Reserve into an interactive pixel work, where 1 pixel represents 1 Wild share.
The Wild share can be purchased on wildnf.org. By creating a digital Pixel-Art version of the reserve, we are giving Danes the opportunity to participate in an interactive online event. When the digital forest is born, the actual forest comes to life.
© Adam & Malik